If you’re like me, you might get frustrated with constant pop-ups and notifications from McAfee. They always seem to come at the most inconvenient times, interrupting important tasks and slowing down your workflow. But fear not, there are steps you can take to minimize these interruptions and get back to focusing on what you need to do.
First of all, it’s important to understand why these pop-ups and notifications are happening in the first place. McAfee is a security software that is designed to keep your computer safe from malware and other threats. While this is important, sometimes it can be a bit overzealous in its efforts to protect you, resulting in constant alerts.
So, what can you do to leave McAfee alone and stop these annoying interruptions? One option is to adjust your settings. McAfee offers a range of customizable options that allow you to control the types and frequency of alerts you receive. You can choose to receive only critical alerts or even disable certain notifications altogether. By customizing these settings to suit your needs, you can minimize the interruptions and ensure that McAfee is still doing its job without bothering you unnecessarily.
What are McAfee pop-ups and notifications and why are they annoying?
McAfee pop-ups and notifications are messages that appear on your computer screen, usually from the McAfee antivirus software. They are designed to alert you about potential threats, updates, or promotions. While these pop-ups and notifications may be helpful to some users, they can often be annoying and interruptive to others.
Many people find McAfee pop-ups and notifications annoying because they can be frequent and distracting. They can disrupt your workflow or leisure activities by taking up valuable screen space and demanding your attention. Additionally, some pop-ups may come with sound effects, further adding to the annoyance.
Another reason why McAfee pop-ups and notifications can be annoying is that they may appear at inconvenient times, such as when you are in the middle of an important task or presentation. They can disrupt your focus and productivity, causing frustration and irritation.
Furthermore, some users may find McAfee pop-ups and notifications unnecessary or excessive. If you already have a good understanding of computer security and don’t require constant reminders or updates, these pop-ups can seem intrusive and unwanted.
Fortunately, there are ways to minimize or disable McAfee pop-ups and notifications if they are bothering you. By adjusting your settings, you can choose how and when you receive these messages, giving you more control over your computer’s security alerts. This way, you can leave McAfee alone and let it do its job without the constant interruptions.
The negative effects of constant McAfee pop-ups and notifications
Constant pop-ups and notifications from McAfee can have a detrimental effect on both users and their devices. These pop-ups are often intrusive and disruptive, causing frustration and annoyance for those trying to focus on their tasks.
One of the main negative effects of these pop-ups is the distraction they cause. Users may be in the middle of an important task or activity when a pop-up appears, diverting their attention away from what they were doing. This can lead to decreased productivity and a loss of concentration.
Furthermore, these constant pop-ups can be overwhelming, leaving users feeling stressed and overwhelmed. The repetitive nature of the notifications can create a sense of being constantly monitored or targeted, causing anxiety and a sense of invasion of privacy.
Moreover, these pop-ups can also leave users feeling helpless and frustrated. Many users may not know how to disable or stop the notifications, leading to a sense of powerlessness and annoyance. The constant presence of these pop-ups can also contribute to a negative user experience, as they interrupt and disrupt the browsing or work flow.
In addition, the constant bombardment of McAfee pop-ups and notifications can also lead to a loss of trust in the software itself. Users may question the effectiveness and reliability of the antivirus program if it is constantly interrupting their activities with unnecessary pop-ups.
In conclusion, the constant presence of McAfee pop-ups and notifications can have a range of negative effects on users, including distractions, stress, frustration, and a loss of trust. It is important for users to have the ability to control these notifications and find a balance between security and usability.
Understanding the reasons behind McAfee pop-ups and notifications
McAfee is a well-known antivirus software that aims to protect your computer from malware, spyware, and other potential threats. While McAfee is an effective tool, some users may find the frequent pop-ups and notifications annoying. It is essential to understand the reasons behind these pop-ups and notifications to determine the best course of action for managing them.
1. Alone no more
One common reason for McAfee pop-ups and notifications is that the software wants to reassure you that it is working in the background, diligently analyzing files and scanning for potential threats. These pop-ups are often meant to give you peace of mind, letting you know that you are not alone in the fight against viruses.
2. How can I help you?
Another reason behind the pop-ups and notifications is to provide helpful information regarding the latest updates, security recommendations, or potential threats detected by the McAfee software. These notifications aim to guide you on how to keep your computer secure and offer suggestions on actions you can take to stay protected.
Now that we understand why McAfee pop-ups and notifications occur, the next question is: what can you do to manage them?
Firstly, it is important to note that completely disabling all McAfee pop-ups and notifications may compromise your computer’s security. However, you can customize the settings to reduce the frequency of these notifications or make them less intrusive.
Secondly, familiarize yourself with the specific options available within the McAfee software to modify the types of notifications you receive. By understanding the settings, you can tailor the notifications to better suit your preferences and needs.
All in all, McAfee pop-ups and notifications may be bothersome initially, but they serve a purpose. By understanding why they occur and taking the time to personalize the settings, you can strike a balance between staying informed about your computer’s security and minimizing the annoyance caused by frequent pop-ups.
How McAfee pop-ups and notifications can disrupt your workflow
McAfee is a well-known antivirus software that is intended to protect your computer from various threats. However, its constant pop-ups and notifications can be quite disruptive and frustrating, especially when you’re in the middle of an important task.
These pop-ups can pop up at any given time, leaving you with no other option but to stop what you’re doing and address them. This can be especially annoying if you’re working on a tight deadline or if you’re in the middle of an important presentation.
Get out of my way
These pop-ups also have the tendency to appear at the most inconvenient times. Whether you’re watching a movie, playing a game, or simply browsing the internet, McAfee seems to always find a way to get in your way and interrupt your activities.
Leave me alone
While it’s crucial to have antivirus protection, constantly being bombarded with pop-ups and notifications can be overwhelming. It almost feels like McAfee is constantly monitoring your every move and not giving you any space to breathe.
So, how can you stop these pesky pop-ups and notifications from disrupting your workflow? Well, there are a few steps you can take to regain control and prevent them from constantly appearing on your screen.
Firstly, you can adjust the settings in your McAfee program to customize the frequency and types of notifications you receive. By doing this, you can specify what you want to be notified about and reduce the number of interruptions.
Additionally, you can set up a specific time for McAfee to perform its scans and updates. By scheduling these activities for when you’re less likely to be using your computer, you can minimize the disruptions and make sure they don’t interfere with your workflow.
Lastly, if you find that the pop-ups and notifications are still too intrusive, you may consider looking for alternatives and explore different antivirus software options. There are many reputable antivirus programs available that offer similar protection without constantly bombarding you with notifications.
In conclusion, while it’s vital to have antivirus protection, it’s equally important to find a balance and not let the constant pop-ups and notifications disrupt your workflow. Take control, customize your settings, and find a solution that works for you, so you can focus on your tasks without unnecessary interruptions from McAfee.
The impact of McAfee pop-ups and notifications on your computer’s performance
McAfee pop-ups and notifications can often be a hindrance to your computer’s performance and overall user experience. While McAfee aims to provide users with increased security and protection, the constant barrage of pop-ups and notifications can leave you frustrated and wanting to find a way to make them stop.
One of the main issues with McAfee pop-ups and notifications is the disruption they can cause to your workflow. Whether you’re working on an important project or simply browsing the web, these pop-ups can steal your focus and leave you feeling annoyed. Constant interruptions can make it difficult to stay on task and can lead to decreased productivity.
Furthermore, McAfee pop-ups and notifications can also impact your computer’s performance. When these pop-ups appear, they require system resources to load and display the content. This can result in decreased speed and responsiveness, especially if you have an older or slower computer.
Additionally, the pop-ups and notifications can be resource-intensive, causing your computer to use more CPU and memory than necessary. This can result in overall sluggishness and can contribute to slower performance in other tasks and applications.
If you’re wondering how to make these pop-ups and notifications go away, there are a few steps you can take. First, check your McAfee settings and preferences to see if there is an option to disable or reduce the frequency of pop-ups. You can also try disabling any unnecessary notifications or alerts that you don’t find useful.
If you find that the pop-ups and notifications persist, you may consider contacting McAfee support for further assistance. They can provide guidance on how to adjust your settings or potentially resolve any technical issues that may be causing the excessive pop-ups.
In conclusion, while McAfee pop-ups and notifications aim to keep you informed and protected, they can have a negative impact on your computer’s performance. If you’re feeling frustrated and overwhelmed by the constant interruptions, take the necessary steps to adjust your settings and regain control over your computer. Remember, it’s important to find a balance between security and usability to ensure a smooth and efficient computing experience.
Common complaints about McAfee pop-ups and notifications
One of the most common complaints about McAfee pop-ups and notifications is how intrusive they can be. Many users find it annoying to constantly be interrupted by pop-ups and notifications from McAfee, especially when they are in the middle of an important task.
Users often express frustration at the difficulty of finding a way to leave McAfee pop-ups and notifications alone. Despite trying various methods, such as disabling notifications or uninstalling the McAfee software, they still find themselves being bombarded with pop-ups and notifications.
Another complaint is that users are unsure about how to get McAfee to stop showing pop-ups and notifications. They feel like they have tried everything, but nothing seems to work. Some users have even contacted McAfee support for assistance, but have not received a satisfactory solution.
Many users also express their frustration with how McAfee pop-ups and notifications always seem to interrupt them at the most inconvenient times. Whether it’s during a crucial work assignment or while they are in the middle of watching a movie, the constant interruptions are disruptive and irritating.
Overall, users are looking for a simple solution to make McAfee leave them alone and stop bombarding them with pop-ups and notifications. They want to be able to use their devices without constant interruptions and feel in control of their own user experience.
Methods to disable or turn off McAfee pop-ups and notifications
If you find the constant pop-ups and notifications from McAfee annoying, there are several methods to disable or turn them off. Here’s how you can do it:
Method 1: Change McAfee settings
To stop the pop-ups and notifications, you can modify the settings in the McAfee antivirus program itself. Follow these steps:
Method 2: Use the McAfee website
If you’re unable to find the settings in the McAfee program, you can visit the McAfee website to disable the pop-ups. Here’s what you need to do:
Method 3: Uninstall McAfee
If none of the above methods work for you, and you’re fed up with McAfee pop-ups, you can consider uninstalling the program completely. Here’s how:
Please note that uninstalling McAfee will remove all its features and protection, so make sure to have an alternative antivirus program installed before uninstalling.
By following these methods, you can get rid of the annoying McAfee pop-ups and notifications and enjoy a more seamless computing experience.
Adjusting settings to minimize or eliminate McAfee pop-ups and notifications
If you’re constantly bombarded with annoying McAfee pop-ups and notifications, there are steps you can take to get some peace of mind. Follow the instructions below to adjust your settings and leave the experience of dealing with McAfee pop-ups behind you.
Step 1: Open McAfee Security Center
To get started, open the McAfee Security Center on your device. This can usually be done by clicking on the McAfee icon in your system tray, or by searching for McAfee Security Center in your Start menu.
Step 2: Access the Settings
Once McAfee Security Center is open, navigate to the settings menu. This is usually located in the top right corner of the window, represented by a gear or cog icon. Click on the settings icon to continue.
Step 3: Customize Pop-up Settings
In the settings menu, look for an option related to pop-ups or notifications. This may be labeled as “Pop-up Notifications” or something similar. Click on this option to access further customization settings.
Within the pop-up settings, you should have the option to adjust the frequency or behavior of McAfee pop-ups and notifications. Explore the available options to find the settings that work best for you.
Step 4: Fine-tuning Notification Preferences
In addition to adjusting pop-up settings, take a moment to review the overall notification preferences in McAfee Security Center. This can usually be found in the same settings menu or a separate tab labeled “Notifications”.
Within the notification preferences, you may have the option to enable or disable various categories of notifications. Consider disabling any unnecessary notifications to further minimize interruptions from McAfee.
|Adjust the frequency or behavior of McAfee pop-ups and notifications
|Enable or disable various categories of notifications
By following these steps and customizing your McAfee settings, you can significantly reduce the number of pop-ups and notifications that you have to deal with. Remember to save your changes before exiting the McAfee Security Center, and enjoy a more uninterrupted computing experience.
Reviewing alternative antivirus software options
When it comes to antivirus software, there are plenty of alternatives to McAfee that you can consider. Some popular options include:
- Norton: Norton is a well-known antivirus software that offers powerful protection against various threats. It provides real-time scanning and regular updates to keep your system secure.
- Avast: Avast is another popular choice that offers a range of security features. It includes antivirus protection, a firewall, and even a password manager to keep your online accounts safe.
- Kaspersky: Kaspersky is a trusted antivirus software that offers strong protection against malware and viruses. It also includes features like phishing protection and secure online banking.
Before making a decision, it’s important to do your research and compare these options to find the one that suits your needs and preferences. Consider factors such as ease of use, system impact, and additional features. Take advantage of free trial periods to test out different antivirus software and see which one works best for you.
Remember that changing antivirus software alone may not completely solve the issue of annoying pop-ups and notifications. You may also need to adjust your settings or configure McAfee to prevent it from interrupting your workflow. If you are unsure how to do this, reaching out to McAfee support may be helpful.
Regardless of the route you choose, it’s essential to have an antivirus software in place to protect your system from potential threats and keep your personal information secure. Take the necessary steps to ensure your online safety and enjoy a hassle-free computing experience.
Seeking professional help to stop McAfee pop-ups and notifications
If you have tried everything from adjusting settings to disabling notifications, but the annoying McAfee pop-ups and notifications still persist, it might be time to seek professional assistance. A professional can help you get rid of these intrusive alerts and ensure that your McAfee software works efficiently without interrupting your workflow.
Why should I seek professional help?
While there are various do-it-yourself methods available to stop McAfee pop-ups and notifications, they may not always be effective, especially if you’re not familiar with advanced system settings. It is also possible that you may accidentally disable important security features while trying to get rid of the pop-ups.
By seeking professional help, you can leave the task of stopping McAfee pop-ups and notifications to experts who are trained in dealing with such issues. They have extensive knowledge of McAfee software and can provide you with the best solution tailored to your specific needs.
How to find a professional to help me?
There are several ways to find a professional who can assist you in resolving your McAfee pop-up and notification problems:
- Contact McAfee Support: The official McAfee website offers support services for their customers. You can reach out to their support team via phone, email, or live chat to seek professional help.
- Online Tech Forums: There are online forums dedicated to discussing computer security and software-related issues. You can post your query and seek assistance from experts in the field.
- Local Computer Repair Shops: Consider visiting a local computer repair shop and explain your problem to the technicians. They may have experience dealing with McAfee-related issues and can provide you with a solution.
Remember to provide specific details about the pop-ups and notifications you are experiencing, such as their frequency, content, and any error messages that may appear. This will help the professional understand the issue better and offer suitable recommendations.
In conclusion, seeking professional help is a wise decision if you have exhausted your efforts in trying to stop McAfee pop-ups and notifications on your own. With the expertise of professionals, you can ensure that your McAfee software functions smoothly while keeping annoying alerts at bay.
The importance of keeping your antivirus software up to date
It is crucial to regularly update your antivirus software in order to ensure the best possible protection for your devices. Antivirus programs, like McAfee, are designed to detect and remove malicious software, known as malware, which can pose a serious threat to your personal information and the overall performance of your computer.
With the constant evolution of technology and the ever-growing number of cyber threats, it is essential to stay up to date with the latest updates and patches for your antivirus software. These updates often include improvements to the existing malware detection algorithms, as well as the addition of new threats that have been identified. By regularly updating your antivirus software, you can stay one step ahead of cybercriminals and protect yourself against the latest threats.
Benefits of updating your antivirus software:
|Enhanced malware protection
|Reduced risk of data breaches
By keeping your antivirus software up to date, you can ensure that you are getting the latest features and improvements that will help protect you from the ever-changing landscape of cyber threats. It is also important to note that outdated antivirus software may have compatibility issues with the latest operating systems and applications, which can leave your device vulnerable to attacks.
Now that you understand how important it is to keep your antivirus software up to date, it’s time to take action. Make sure you have the latest version of McAfee installed on your device and enable automatic updates. This will ensure that you get the most up-to-date protection without having to worry about manually updating your software. Remember, the best defense against malware is a proactive one, so don’t leave your cybersecurity to chance.
How to report persistent McAfee pop-ups and notifications
If you find yourself constantly receiving annoying McAfee pop-ups and notifications, there are steps you can take to report this issue and get the problem resolved. Here is how:
1. Contact McAfee Support: If the pop-ups and notifications are persistent and disrupting your computer usage, reach out to McAfee Support for assistance. They can provide guidance on how to stop the pop-ups and help resolve any underlying issues causing them.
2. Provide detailed information: When contacting McAfee Support, be sure to provide as much information as possible about the pop-ups and notifications. Include details such as the frequency of occurrence, any error messages displayed, and any actions you have taken to try and stop them. The more information you provide, the better they will be able to understand and address the issue.
3. Follow instructions: McAfee Support may provide specific instructions or troubleshooting steps to follow in order to tackle the persistent pop-ups and notifications. Be sure to carefully follow their guidance and provide feedback on the results of each step. This will help them determine the root cause and find the best solution for you.
4. Stay persistent: If you do not see an immediate resolution or if the pop-ups and notifications continue after following McAfee Support’s instructions, don’t give up. Continue to report the issue and provide any additional information requested. The more persistent and proactive you are in seeking a solution, the more likely it is that McAfee will be able to help you.
Remember, it is important to report persistent McAfee pop-ups and notifications so that the issue can be addressed and resolved. By taking action and keeping the lines of communication open with McAfee Support, you can get the assistance you need to stop the annoying pop-ups and notifications once and for all.
Tips for avoiding McAfee pop-ups and notifications in the future
If you find McAfee pop-ups and notifications annoying, there are several steps you can take to minimize or even eliminate them.
1. Customize your McAfee settings:
Take control of your McAfee notifications by customizing the settings. Open the McAfee software on your computer and navigate to the notifications or alerts section. From there, you can choose which notifications you want to receive and which ones you want to disable. Make sure to review these settings regularly to keep them up to date.
2. Disable unnecessary McAfee features:
If you are not using certain features of McAfee, consider disabling them. This can help reduce the number of pop-ups and notifications you receive. For example, if you don’t use the firewall feature, you can turn it off in the settings. Keep in mind that disabling certain features may decrease the overall level of protection provided by McAfee, so choose wisely.
3. Keep your McAfee software up to date:
Regularly updating your McAfee software can help prevent unnecessary pop-ups and notifications. These updates often include bug fixes and improvements that can address issues related to notifications. Make sure to enable automatic updates or manually check for updates on a regular basis.
4. Avoid clicking on suspicious links or websites:
Many pop-ups and notifications are triggered by visiting suspicious websites or clicking on malicious links. By exercising caution while browsing the internet and refraining from clicking on unknown or suspicious links, you can reduce the chances of encountering annoying McAfee pop-ups.
5. Consider alternative antivirus software:
If the pop-ups and notifications from McAfee continue to bother you, you may want to consider switching to an alternative antivirus software. There are many reputable options available that offer reliable protection without the excessive pop-ups. Do your research and choose the one that best suits your needs.
In conclusion, if McAfee pop-ups and notifications are becoming a nuisance, take the necessary steps to customize your settings, disable unnecessary features, keep your software up to date, avoid suspicious links, and consider alternative antivirus software. By implementing these tips, you can minimize or even eliminate the annoying interruptions from McAfee.
The benefits of proactive measures against McAfee pop-ups and notifications
When it comes to dealing with annoying McAfee pop-ups and notifications, taking proactive measures can greatly improve your overall experience. By following a few simple steps, you can leave these pesky interruptions behind and enjoy uninterrupted computer usage.
1. Speed up your computer performance
One of the key benefits of proactive measures against McAfee pop-ups and notifications is the improvement in computer performance. Constant pop-ups and notifications can slow down your system and impact its overall speed. By addressing this issue, you can ensure a smoother and more efficient computing experience.
2. Focus on what matters to you
McAfee pop-ups and notifications can be distracting and disruptive, especially when you are trying to focus on an important task. By eliminating these interruptions, you can allocate your time and attention to things that are important to you, whether it’s work, leisure, or personal activities.
|Review your McAfee settings and preferences
|Customize your security experience and reduce unnecessary alerts
|Keep your McAfee software up to date
|Ensure the latest features and improvements, including enhanced notification management
|Utilize the silent mode or gaming mode
|Minimize pop-ups and notifications during specific activities
|Consider alternative security software
|Find a solution that better suits your needs and preferences
By taking control and implementing these proactive measures, you can enjoy a more seamless and customized experience with your McAfee software. So don’t let annoying pop-ups and notifications disrupt your workflow or leisure time – take action today and regain control over your digital environment.
Taking control of your computer’s security without constant McAfee pop-ups and notifications
As someone who values their privacy and wants to stay protected online, dealing with constant McAfee pop-ups and notifications can be extremely frustrating. Not only do these interruptions disrupt my workflow, but they also make it difficult to focus on the task at hand. Fortunately, there are steps that you can take to regain control over your computer’s security without being bothered by these bothersome reminders.
1. Evaluate your current security needs
Before making any changes, it’s important to assess your specific security requirements. Everyone’s needs and preferences are different when it comes to antivirus software. Take some time to consider how you use your computer, the types of websites you visit, and the sensitivity of the information you store. This evaluation will help you make an informed decision about whether you need McAfee or if there are alternative security solutions that may be more suitable for your needs.
2. How to turn off McAfee notifications
If you’ve decided that McAfee is not the right fit for you, there are steps you can take to disable the notifications:
– Open the McAfee application on your computer. Look for the settings or preferences option. It might be located in the top-right corner or under a hamburger menu icon.
– Navigate to the notifications or alerts section within the settings.
– Toggle off the notifications or alerts that you no longer want to receive. Some settings might allow you to customize which notifications you receive.
Remember to save your changes before exiting the settings menu.
3. Do I still need McAfee?
Now that you’ve turned off the notifications, you may be wondering if you still need McAfee or if there are alternative security options available. While McAfee is a reputable antivirus software, there are other free and paid options on the market that may better suit your needs. Research different security solutions and read reviews to find the one that offers the features you’re looking for without the constant pop-ups and notifications.
Keep in mind that no antivirus software is foolproof, and it’s essential to practice safe browsing habits to minimize the risk of viruses and malware. Make sure to keep your operating system and other software up to date, avoid suspicious websites and downloads, and exercise caution when opening emails or files from unknown sources.
By taking control of your computer’s security and minimizing the distractions caused by constant McAfee pop-ups and notifications, you can enjoy a smoother and more focused browsing experience.
How can I disable McAfee pop-ups and notifications?
To disable McAfee pop-ups and notifications, open the McAfee software on your computer and navigate to the settings menu. From there, you can adjust the notification preferences and disable pop-ups.
Why am I getting so many pop-ups from McAfee?
If you are receiving a lot of pop-ups from McAfee, it may be because your settings are configured to show frequent notifications. You can change these settings to reduce the number of pop-ups you receive.
Is there a way to control the frequency of McAfee pop-ups?
Yes, you can control the frequency of McAfee pop-ups by adjusting the notification settings in the McAfee software. There should be an option to choose how often you want to receive notifications.
Can I completely disable McAfee pop-ups?
Yes, you can completely disable McAfee pop-ups by going into the settings menu of the McAfee software and finding the option to disable all notifications. Keep in mind that by doing this, you may miss important security updates or alerts.
What should I do if the McAfee pop-ups are interfering with my work?
If the McAfee pop-ups are interfering with your work, you can temporarily disable notifications by right-clicking on the McAfee icon in your system tray and selecting the “Silent Mode” or similar option. This will prevent pop-ups from appearing for a certain period of time.
How can I stop the annoying pop-ups and notifications from McAfee?
To stop the annoying pop-ups and notifications from McAfee, you can adjust the settings in the McAfee antivirus software. Open the software, go to the settings menu, and look for the notifications or pop-up settings. From there, you can choose to disable or customize the types of notifications you receive.
Why do I keep getting pop-ups and notifications from McAfee?
There could be several reasons why you keep getting pop-ups and notifications from McAfee. One possibility is that the software is configured to provide frequent notifications to keep you informed about potential threats or updates. Another possibility is that your software is outdated and needs to be updated, as newer versions may have improved notification controls. Additionally, some websites or applications may trigger pop-ups and notifications as a way to advertise their products or services.
Can I completely disable all notifications from McAfee?
Yes, you can completely disable all notifications from McAfee if you find them to be too annoying. However, it’s important to note that disabling all notifications may compromise your ability to stay informed about important updates or potential threats. If you still choose to disable all notifications, you can do so by going into the settings of the McAfee antivirus software and finding the option to turn off notifications.
Are there any alternatives to McAfee that have less intrusive notifications?
Yes, there are several antivirus software options available that have less intrusive notifications compared to McAfee. Some popular alternatives include Avast, Norton, and Bitdefender. These software often provide customizable notification settings, so you can choose the level of notifications you want to receive. It’s recommended to research and read reviews about different antivirus software options to find the one that best suits your needs and preferences.